The concept goes first. The so-called construction site enclosure refers to the temporary facilities and barriers used to close the construction site. On the one hand, the enclosure is to separate the construction site and the sales site to reduce the adverse impact of on-site construction on the outside world; On the other hand, it can create its own image for the project and assist the project publicity through advertising images and copywriting.

工地圍擋可以說是具房地產(chǎn)行業(yè)包裝特色的廣告形式，好的圍擋廣告可以達(dá)到宣傳并促進(jìn)項(xiàng)目銷售的目的，設(shè)計(jì)不當(dāng)?shù)膰鷵鯊V告，則會(huì)損害項(xiàng)目形象。

The site enclosure can be said to be an advertising form with the characteristics of real estate industry packaging. A good enclosure advertisement can achieve the purpose of publicity and promotion of project sales, while an improperly designed enclosure advertisement will damage the project image.

工地圍擋可以說是具房地產(chǎn)行業(yè)包裝特色的廣告形式，好的圍擋廣告可以達(dá)到宣傳并促進(jìn)項(xiàng)目銷售的目的，設(shè)計(jì)不當(dāng)?shù)膰鷵鯊V告，則會(huì)損害項(xiàng)目形象。

The site enclosure can be said to be an advertising form with the characteristics of real estate industry packaging. A good enclosure advertisement can achieve the purpose of publicity and promotion of project sales, while an improperly designed enclosure advertisement will damage the project image.

下面是常見的圍擋形式：

The following are common forms of enclosure:

1、常規(guī)工地活動(dòng)圍擋

1. Regular site activity enclosure

常規(guī)工地圍擋是常見也是運(yùn)用廣泛的工地圍擋廣告形式，高度一般不超過6米，縱向無高差，通常通過畫面的創(chuàng)意和色彩進(jìn)行視覺傳達(dá)。此類圍擋對(duì)廣告創(chuàng)作人員有很高的要求，如創(chuàng)意能力較弱，可能形成雞肋，只有遮擋作用，不能達(dá)到廣而告之的目的。

Conventional site fence is a common and widely used form of site fence advertising. The height is generally not more than 6 meters, and there is no vertical height difference. It is usually conveyed visually through the creativity and color of the picture. Such barricades have high requirements for advertising creators, such as weak creative ability, which may form chicken ribs, and can not achieve the purpose of advertising only by shielding.

根據(jù)所使用的材料不同，還可細(xì)分為其他款項(xiàng)：

According to the different materials used, it can also be subdivided into other items:

1） PVC圍擋：

1) PVC enclosure:

圍墻板面采用PVC長條版拼接，立柱、橫管均為PVC材料，內(nèi)部均襯方通。立柱底板為鋼板，并加斜撐受力。

The wall panel is spliced with PVC strip. The columns and horizontal pipes are made of PVC material, and the inside is lined with square pipes. The bottom plate of the column is steel plate, and slant support is added to bear the force.

2） A類烤漆鋼圍擋

2) Class A painted steel enclosure

橫梁均為扁通，立柱為方鋼，墻板由兩塊烤漆墻板組成，中間暗柱連接。一般采取這種圍擋形式，不會(huì)在背部加斜撐。

The cross beam is flat, the column is square steel, the wall panel is composed of two painted wall panels, and the middle concealed column is connected. Generally, this type of enclosure is adopted, and slant support is not added to the back.

3） B類烤漆鋼圍擋

3) Class B painted steel enclosure

與A類相比，B類由單塊烤漆墻板組成，所以結(jié)構(gòu)上少了豎向的方通。

Compared with Class A, Class B consists of a single painted wall panel, so there is no vertical square passage in the structure.

4） C類鍍鋅板

4) Class C galvanized sheet

結(jié)構(gòu)上與前兩種類似，只是在墻板的材料上，采用的是鍍鋅板。

The structure is similar to the first two, but the material of the wall panel is galvanized sheet.

2、錯(cuò)落形活動(dòng)圍擋

2. Staggered movable fence

錯(cuò)落型圍擋是常規(guī)工地圍擋的一種延伸，通常采用高低錯(cuò)落的形式進(jìn)行展示。錯(cuò)落型圍擋對(duì)高低高差并無限制，一般根據(jù)項(xiàng)目定位和客群進(jìn)行合理設(shè)計(jì)即可，在視覺中產(chǎn)生錯(cuò)落的變化。

The staggered enclosure is an extension of the conventional site enclosure, which is usually displayed in the form of staggered height. The staggered enclosure has no limit on the height difference. Generally, it can be reasonably designed according to the project location and customer group, which will produce staggered changes in the vision.

3、異形活動(dòng)圍擋

3. Irregular movable enclosure

異形圍擋是根據(jù)項(xiàng)目定位，采用創(chuàng)新的形式(包括形狀和工藝)進(jìn)行對(duì)圍擋進(jìn)行包裝。異形圍擋形式新穎，容易引起受眾的關(guān)注。但廣告創(chuàng)作人員在設(shè)計(jì)時(shí)應(yīng)該知道，無論何種表現(xiàn)形式，內(nèi)容始終是位的，同時(shí)應(yīng)充分考慮工藝工法、施工難度和成本，不能盲目一味求新，舍本逐末。

According to the project positioning, the special-shaped enclosure is packaged in innovative forms (including shape and technology). The special-shaped enclosure is novel and easy to attract the attention of the audience. However, when designing, advertising creators should know that no matter what form of expression, the content is always the first. At the same time, they should fully consider the process, construction difficulty and cost, and should not blindly pursue the new, discard the original and pursue the last.

除了部分造價(jià)極高的圍墻，大部分樓盤的工地圍擋終會(huì)被拆掉。有人會(huì)說，圍擋的品質(zhì)如何，跟小區(qū)交付呈現(xiàn)出的品質(zhì)也并無直接關(guān)系。

In addition to some extremely expensive walls, the construction site enclosure of most buildings will eventually be removed. Some people will say that the quality of the enclosure is not directly related to the quality of the delivery of the community.

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